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BWH Drinks

Privacy & Cookie Policy

Introduction

Welcome to bwhdrinks.co.uk (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this policy, please do not access the Site.

Information We Collect

Personal Data

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

  • Name
  • Email address
  • Phone number
  • Postal address

Usage Data

We may also collect information on how the Site is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol (IP) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

How We Use Your Information

We use the collected data for various purposes:

  • To provide and maintain our Site
  • To notify you about changes to our Site
  • To allow you to participate in interactive features of our Site when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Site
  • To monitor the usage of our Site
  • To detect, prevent and address technical issues
  • To send you marketing and promotional communications, if you have opted in to receive them

Disclosure of Your Information

We may share your information in the following situations:

  • With service providers: We may share your personal information with service providers to monitor and analyze the use of our Site, to contact you.
  • For business transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • With affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.
  • With business partners: We may share your information with our business partners to offer you certain products, services or promotions.
  • With your consent: We may disclose your personal information for any other purpose with your consent.

Security of Your Information

The security of your data is important to us but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

Access to your trade account and online ordering is protected by your login. Please keep your login details private and tell us straight away if you think someone else has used them.

Retention of Your Information

We keep your personal data only for as long as we need it for the purposes set out in this policy: to provide our services, to meet our legal, accounting and tax obligations, and to resolve any disputes. Records of trade accounts, orders and invoices are kept for as long as the law requires, normally six years after the end of the financial year they relate to. Usage Data is kept for a shorter period, unless it is needed to improve the security or performance of the Site.

Legal Basis for Processing

We process your personal data only where the law allows us to:

  • Contract: to open and run your trade account, and to take, deliver and invoice your orders.
  • Legal obligation: to keep accounting, tax and licensing records and to meet other legal duties.
  • Legitimate interests: to run, secure and improve our business and the Site, where those interests are not outweighed by your rights.
  • Consent: for marketing emails and for cookies that are not strictly necessary. You can withdraw your consent at any time.

Your Data Protection Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to:

  • Access: ask for a copy of the personal data we hold about you.
  • Rectification: ask us to correct personal data that is inaccurate or incomplete.
  • Erasure: ask us to delete your personal data, where we have no legal reason to keep it.
  • Restriction: ask us to limit how we use your personal data in certain circumstances.
  • Objection: object to our use of your personal data, including for direct marketing.
  • Data portability: ask for the personal data you gave us in a structured, commonly used format.
  • Withdraw consent: where we rely on your consent, withdraw it at any time.

To use any of these rights, contact us using the details below. We will reply within one month. If you are unhappy with how we have handled your personal data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

Children’s Privacy

Our Site and services are for businesses and are not intended for anyone under the age of 18. As we supply alcohol, trade accounts are opened only for businesses and for people aged 18 or over. We do not knowingly collect personal data from children; if you believe a child has given us personal data, please contact us and we will delete it.

Links to Other Websites

Our Site contains links to websites that we do not operate, such as our account application form and our suppliers’ websites. We are not responsible for the content or privacy practices of those websites, and we encourage you to read their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new “last updated” date. Please check this page from time to time to stay informed.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

  • The Beerwarehouse (Maidenhead) Ltd, trading as BWH Drinks
  • Address: Hyde Farm, Marlow Road, Maidenhead, Berkshire, SL6 6PQ
  • Email: info@bwhdrinks.co.uk
  • Telephone: 01628 634535

Last updated: 15 October 2026.

Privacy & Cookie Policy | BWH Drinks