Pledge to Pubs

We are pledging up to £1 million of cider to help the great British pub and bar industry get back to business.

As we work through the Covid-19 lockdown, like you, we are looking forward to pubs and bars once again being operational. We want to support you, and publicans across Great Britain, to kick start your reopening when restrictions are lifted and life will hopefully begin to return to normal.
We understand the challenges that the lockdown has brought to the on-trade – we’re feeling it too. In partnership with BWH Drinks, as a loyal stockist of Thatchers, we will be offering you and every one of our free-trade customers in Great Britain a free 50-litre keg of cider.

How our pledge will work.

We’re working with BWH Drinks to send out a free 50-litre keg of Thatchers cider to our free-trade customers as close as possible to the date that the Government announces that pubs and bars can reopen. This will help you welcome back your customers with open arms, also knowing that 88 pints of free cider will help your business with an average of £313 of additional cash in the till.

To make sure your opening night is a huge success, we’re here to support you with everything you need from us – from point of sale to sales support, cellar advice and of course your free keg of Thatchers cider.

How to get involved and claim your free keg.

To claim your free keg, please complete our online form at

We will be working alongside BWH Drinks to deliver your keg when the Government announces the date that pubs will be allowed to reopen. We plan to keep this Free Keg support offer open to you until your Pub or Bar is open again*.

Should you have any questions in the meantime, please contact us at

Here’s to as quick and successful return to business as normal. Cheers!