Euro 2020

Euro 2020 kickstarts the summer of sport and according to a new report from KAM Media and MatchPint, 6.9m UK adults intend to watch at least one Euro 2020 match in a pub or bar.

Sports fans are undoubtedly excited about the upcoming events with 43% saying that ‘watching sports’ is what they are looking forward to the most about returning to pubs this summer.

Here are our suggestions to help promote your events and encourage customers back in your pub during Euro 2020.

Social Media

Start posting and putting up details and photos about what you’re doing for the matches in your pub. It’s never too early to start advertising as it allows time for people to spread the word by sharing and tagging their friends.

What consumers want to see via social media posts:

  • Promoting Offers
  • Photos
  • Event Invitations
  • Competitions

66% of guests check out a venues social media pages before visiting according to a report by HGEM.

Table and Drinks Package

Offer a special Euro’s table and drinks package for customers to pre-book. Include a bucket of ice with beer/wine on the table or 4-pint pitchers and if you sell food, then come up with easily prepared meals to pair with drinks on match days. Pizza and Pinot Grigio or Fish and Chips with London Pride. Open the kitchen before the match starts as 51 % of customers want to eat before the game* and keep the kitchen open after the final whistle for post-match munchies.


Decorate the outside of the pub with flags to attract attention. Use chalk boards outside to advertise that you’re showing matches and include the time of kick off.

Loyalty Cards

Create loyalty cards for food or drinks on match days to encourage repeat business. For example, order six plates of food during the Euros and your next meal will be FREE.


You’ve got the crowds in for the match, but what happens when the game is over? Hire a DJ and get the music pumping to keep the atmosphere going and encourage customers to stay longer.

With Live football offering a 60% uplift to an establishments rate of sale, Euro 2020 is the perfect opportunity to maximise sales this summer.

*Source CGA