LOW AND NO TREND SET TO INCREASE
The low and no alcohol trend is showing no signs of stopping anytime soon, with the IWSR predicting that sales of no/low alcoholic beverages will increase by 31% in volume by 2024. Every year this category gets more exciting, as new products demonstrate interesting innovations and the standard of the offering goes up across the range.
TARGET HEALTH-CONSCIOUS CONSUMERS
Warner’s Distillery are no stranger to innovation. Their all-natural Rhubarb gin, a world first, was credited with kickstarting the ‘pink’ gin craze so it was only a matter of time before their attention turned to the no and low category.
The demand for no-and-low alcohol alternatives is booming. “Nearly half of all adults are looking to cut back on their alcohol intake and one in ten 18 to 24 year olds claim to be teetotal, says Warner’s co-founder, Tom Warner. “Consumers don’t want to compromise on flavour – and they shouldn’t have to.
“We’ve always prided ourselves with making all-natural gins, packed with botanicals from our gardens at Falls Farm and wanted to capture this with our epic 0% alcohol alternatives with real flavour, creating nature’s non-alcoholic spirits.”
Warner’s 0% Botanic Garden Spirits features two expressions; Pink Berry & Juniper Double Dry. Both are hand-crafted with all-natural botanicals & 90% of the ingredients are sourced directly from their family farm in the Northamptonshire countryside.
BWH Drinks are proud to stock a variety of Low and 0% drinks including spirits, beers and wines.